# adsbusinesskey.com

> Digital marketing for real business growth


## Posts

- [How to Lower Your Google Ads Cost Per Lead in 30 Days](https://adsbusinesskey.com/lower-google-ads-cost-per-lead/): Most accounts waste money on the same few things: broad matches, missing negatives and landing pages that do not match the ad. Fix these in order and cost per lead usually drops within a month.
- [Google Business Profile Checklist: 15 Fixes That Move You Up the Map Pack](https://adsbusinesskey.com/google-business-profile-checklist/): The map pack decides who gets the call. Google ranks profiles on relevance, distance and prominence. You cannot change distance, but you can improve the other two.
- [Performance Max vs Search: Which Should You Run First?](https://adsbusinesskey.com/performance-max-vs-search/): Performance Max reaches more places, but it gives you less control. For most small businesses, search campaigns should come first, and Performance Max should follow once tracking is clean.
- [How to Get More Google Reviews Without Sounding Pushy](https://adsbusinesskey.com/get-more-google-reviews/): Customers are usually happy to leave a review. They just forget, or they cannot find where to do it. A simple system beats a pushy ask.
- [Facebook Ads vs TikTok Ads for Small Businesses](https://adsbusinesskey.com/facebook-vs-tiktok-ads/): Both platforms work. The right first choice depends on your customer, your product and how fast you can make fresh video.
- [Local SEO vs Google Ads: Where Should Your Budget Go?](https://adsbusinesskey.com/local-seo-vs-google-ads/): Ads bring customers this week. SEO brings them for years. The best plan uses both, but the order depends on your cash and how competitive your area is.

## Pages

- [Our Software](https://adsbusinesskey.com/our-software/): We build software for businesses, from the first idea to a product people use every day.
- [Pixora case study](https://adsbusinesskey.com/projects/pixora/): Technical fixes, comparison pages and a demo page that loads fast.
- [Kalpa case study](https://adsbusinesskey.com/projects/kalpa/): Faster pages, a cleaner product flow and category pages built for search.
- [Fitnest case study](https://adsbusinesskey.com/projects/fitnest/): Weekly UGC creative refresh with fast kill-or-scale decisions.
- [Urban Loom case study](https://adsbusinesskey.com/projects/urban-loom/): Rebuilt creative testing and catalog ads. Wasted spend cut by a third.
- [Edugate case study](https://adsbusinesskey.com/projects/edugate/): Intake-based campaigns, lead scoring and a call-back page that converts.
- [Brew & Bean case study](https://adsbusinesskey.com/projects/brew-bean/): Photo-led profile, daily offers and menu updates kept current.
- [Northwind case study](https://adsbusinesskey.com/projects/northwind/): Seasonal search campaigns, YouTube inspiration ads and a faster enquiry page.
- [Smile Dental case study](https://adsbusinesskey.com/projects/smile-dental/): Full profile rebuild, weekly posts and a review system that actually gets replies.
- [Brightcart case study](https://adsbusinesskey.com/projects/brightcart/): New search structure, negative keywords and a repaired shopping feed.
- [Contact](https://adsbusinesskey.com/contact/): Tell us about your business. We reply within one working day.
- [Book a Call](https://adsbusinesskey.com/book-a-call/): Fill in the required fields first. The optional ones are a bonus.
- [Free Audit](https://adsbusinesskey.com/free-audit/): Enter your website and get a score with the fixes that matter most.
- [Blog](https://adsbusinesskey.com/blog/): No articles match your search.
- [About](https://adsbusinesskey.com/about/): Working with ambitious local and online brands to grow calls and sales.
- [Pricing](https://adsbusinesskey.com/pricing/): Strategy callWe talk through your goals, accounts and budget in 30 minutes. You leave with a clear plan, even if you do not hire us.
- [Projects](https://adsbusinesskey.com/projects/): Nine accounts, nine different problems. Every result comes from tracked calls, leads and revenue, not platform estimates.
- [Home](https://adsbusinesskey.com/): See where you rank today and what to fix first. No cost, no contract.


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