Retailer cuts cost per acquisition by 46% on Google Ads

The challenge

Brightcart ran one Performance Max campaign for every product. Low-margin items took most of the budget and the shopping feed had hundreds of disapproved products.

What we did

• Split products into margin groups with separate targets
• Fixed titles and images in Merchant Center
• Added negatives and moved brand searches into their own campaign

The results

• Cost per acquisition fell by 46%
• Orders rose 68% on the same budget
• Disapproved products dropped from 312 to 9