- Client
- Northwind
- Industry
- Travel
- Scope
- Google Ads + YouTube
- Duration
- 10 weeks
The challenge
Northwind's enquiries peaked late and cost too much. Its enquiry page asked for eleven fields and many visitors left before sending.
What we did
- Built search campaigns by destination and season
- Used YouTube and Demand Gen to reach early planners
- Cut the form to four fields and added WhatsApp follow-up
The results
- Bookings rose 120%
- Cost per enquiry fell 40%
- Campaigns now start 12 weeks before each season
By The Numbers
+120% bookings in 10 weeks
+120%bookings
-40%cost per enquiry
3 moplanning window
2.9xROAS
★★★★★
The season used to be a gamble. Now we plan it three months out.
FAFarhana Akter
Director, Northwind
Director, Northwind
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