- Client
- Edugate
- Industry
- Education
- Scope
- Google Ads
- Duration
- 8 weeks
The challenge
Edugate collected plenty of leads but few enrolled. Ads promised free courses and attracted people who never wanted the paid programme.
What we did
- Rewrote ads around the paid programme and its outcomes
- Added two screening questions to the lead form
- Sent leads to admissions in under five minutes
The results
- Cost per qualified lead down 38%
- Qualified leads up 55%
- Tuition ROAS reached 2.8x
By The Numbers
-38% cost per enrolment lead in 8 weeks
-38%cost per lead
2.8xROAS on tuition
+55%qualified leads
4intakes covered
★★★★★
Admissions calls are now with people who actually want to enrol.
SAShahriar Alam
Admissions Head, Edugate
Admissions Head, Edugate
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