The map pack decides who gets the call. Google ranks profiles on relevance, distance and prominence. You cannot change distance, but you can improve the other two.
Get the basics exactly right
Name, address and phone must match your website and other listings character for character. Pick the one primary category that matches your best service, then add secondary ones.
- Use your real business name, with no keywords added
- Set the primary category carefully
- Add every service with a short description
Keep the profile active
Profiles that post, add photos and answer questions send fresh signals. Aim for a weekly post and a few new photos each month.
- Post offers and updates weekly
- Upload real photos of your team and work
- Answer Q&A before customers ask
Earn and answer reviews
Reviews affect both ranking and clicks. Ask every happy customer, make it easy with a short link, and reply to every review within two days.
- Send a review link by SMS or email
- Reply to negative reviews calmly
- Never buy or fake reviews
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