- Client
- Fitnest
- Industry
- Fitness app
- Scope
- TikTok Ads
- Duration
- 6 weeks
The challenge
Fitnest relied on one studio video that stopped working after a month. Install cost kept climbing and the team had no process for new creative.
What we did
- Briefed 8 UGC creators with three hooks each
- Tested every video at a small budget for 48 hours
- Scaled only the top 20% and retired the rest
The results
- Installs tripled at the same budget
- Cost per install fell by 52%
- Trial starts rose 40%
By The Numbers
3.1x installs at same budget in 6 weeks
3.1xinstalls
-52%cost per install
24UGC videos tested
+40%trial starts
★★★★★
They fixed our tracking in three days. Other agencies said it was good enough.
MHMehedi Hasan
CEO, Fitnest
CEO, Fitnest