- Client
- Urban Loom
- Industry
- Fashion
- Scope
- Facebook Ads
- Duration
- 8 weeks
The challenge
Urban Loom spent $18k a month on Meta with a 1.7x return. Campaigns overlapped, creative was stale after two weeks and the pixel missed a fifth of orders.
What we did
- Rebuilt the account into prospecting, retargeting and catalog campaigns
- Shipped 12 new creatives a month with a weekly kill-or-scale rule
- Added Conversion API so Meta could see every order
The results
- ROAS rose from 1.7x to 5.2x in 60 days
- Cost per purchase fell by 41%
- Monthly revenue from ads more than doubled
By The Numbers
5.2x ROAS in 60 days in 8 weeks
5.2xreturn on ad spend
-33%wasted spend
+112%revenue
2.4xnew customers
★★★★★
Our Meta spend was bleeding. In two months every campaign was profitable and we finally knew why.
RARafiq Ahmed
Founder, Urban Loom
Founder, Urban Loom
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